Fun, youthful and exciting. Those are the words the client used to describe the vision they had for Broadcast Media Rewards, a sub-brand of Media Market Services. Broadcast Media Rewards provides retailers of all types a way to reach their consumers using cutting edge permission based marketing techniques. This includes online radio, online advertisements, text message and email marketing.
I really wanted to avoid using a traditional symbol for "broadcasting" the broadcast tower in this logo as the delivery methods for this company encompassed more than television and traditional radio. The lightening bolt was the perfect solution. The color scheme is vibrant, lively and worked really well with the logo. The client agreed. They absolutely LOVED this logo and color palette.
Once the logo was locked down the website and power point presentation slides fell into place. But that's another project.