Haute or Not Pets is a website where products are reviewed from the perspective of the pet's reviewing the products. The human contributors chime in from time to time as well.
The HORN design is over the top (complete with zebra print, neon colors and a big gaudy gold frame) which is just how the client, Rick Tamargo, likes it. The blog style website showcases the most recent review at the top of the page and all other entries filter below. The site is powered by Expression Engine which allows Rick total control over his website. He can publish stories, schedule advertisements, add contributor and charity bios and add new sections to his product guide.
The control panel ties into Mail Chimp which allows Rick to send out daily newsletter to his mailing list. I set up an RSS feed within Expression Engine that connects to the newsletter template I made him in MailChimp.
The Google Analytics enhanced advertising system tracks all outgoing clicks and page impressions so Rick can show his advertisers how effective their ad campaigns are.
In addition to the website and newsletter I whipped up a cute little business card to match the website.